Saturday 28 January 2017


Hi Everyone!

I love Winters! Hot coffee, warm blankets and lots of fruits & vegetables options 🙂☕. Along with all these little joys also comes the tension of dry skin. The skin becomes dehydrated making it look all dull and flaky. So we need to give that extra love and care to it.

Today I am here with the review of a new moisturising cream by Plum - E-luminence Deep Moisturising Creme. Let's see if it worked out for me!

Price & Availability:

Rs. 575/- for 50 ml.

Available online on Plum website, amazon, Flipkart.

Product Claims:

Rich day & night creme for 24-hour hydration.  
For the first time in India! The hydrating power of Vitamin E is boosted by a dozen potent plant nutrients, to provide unmatched hydration and nourishment to dry & damaged skin. The result: bouncy, hydrated skin that exudes a happy, dewy radiance. 
Plum E-luminence Deep Moisturizing Creme
This rich day-and-night creme blends beautifully into skin. It is highly recommended for normal, dry and very dry skin. Here's the dozen plus one ingredients that hydrate, nourish and repair from within:
  1. Vitamin E - possibly the best hydrator out there
  2. Jojoba oil - nourisher of choice for dry skin
  3. Calendula flower extract - heals damaged skin
  4. Red clover flower extract - reduces itching and calms down skin
  5. Elder flower extract - helps fade wrinkles for a smoother, younger appearance
  6. Rose flower extract - helps soothe and reduce inflammation
  7. White willow bark extract - natural exfoliant, helps skin renewal
  8. Plant-derived betain - controls water balance and maintains supple nature of skin
  9. Kokum butter - a "solid" emollient brimming with micro-nutrients
  10. Grape seed oil - a top source of antioxidants for skin
  11. Sea buckthorn oil - one of the richest sources of Vit C in nature
  12. Capric/Caprylic Triglyceride - emollient, non-sticky ingredients derived from palm
  13. Chamomile flower extract - calms & soothes skin 

Packaging & Texture:

The deep moisturising creme comes in a heavy transparent glass bottle with a bright and beautiful pink Plum logo on it. It has the ingredients list mentioned on both the jar and the cardboard packaging. It also has an extra flap inside the bottle to prevent the cream from spilling out or drying. The bottle looks very cute and is a delight to look at :) You need to use your fingers every time to take out the cream. While some may find it unhygienic, I do not mind as I used the cream only after cleaning my face and hands, so no risk there!

The cream has a white, milky and smooth texture with a sweet fragrance which feels very refreshing.

My Experience:

First of all, the cream looks beautiful and smells divine! Every time I open the jar, I cannot stop myself from sniffing it a bit 😛😜

I use the cream every morning after cleaning and toning my face, spread it all over the face and then massage it gently. The cream is thick, it spreads effortlessly and gets absorbed in no time. It also does not feel greasy at all and does not make your face look dull. I have a quite dry skin and this one takes care of my skin completely. The cream is heavy and is meant only for dry and extra dry skin type.  It gives my skin the required moisture and also keeps it locked for a long time. I love how it makes my skin look smooth and oil free and also helps the makeup to glide easily.


  • very hydrating
  • lightweight
  • enriched with jojoba oil, vitamin E to nourish the skin
  • paraben and chemical free
  • does not cause any breakout 
  • suitable for the dry skin type
  • easily available
  • the glass bottle is heavy and not so travel friendly
  • the cream does not have any SPF so requires a separate layer of sunscreen
  • not available offline
  • might look a bit costly when compared with other available creams
  • might be unhygienic for a few.



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